Tuesday, June 15, 2010
Bonus Post, Free stuff!
This fits into Cory Doctorow's views from his introduction to Little Brother. I have always been a believer in the theory that if you're actually making something that people want then they will pay for it. I don't download 'free' music off the internet(except for maybe live stuff and rarities) because I want that artist to be able to make more of it. I may also be thinking like a musician who would want to be paid for their services. I'm not sure the RIAA has ever thought that maybe the reason people steal so much popular music is because it is of such poor quality. It's basically throw away music for a throw away society. Sorry, I'm a bit of a music snob. Anyway, by giving away something of quality for free, people will turn into fans. Then they'll want to buy everything/go to every event dealing with that author/musician/whatever.
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There is no such thing as a free lunch. Altruism as marketing strategy: genius.
ReplyDeleteYou are right. I downloaded Little Brother, but I liked it so much that I am going to buy it. I also really love a musician who allows his fans to take videos and post them on YouTube. I think this has helped his fan base grow. People still buy his music and merchandise because they like it.
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